If you are doing email marketing for your business, or really any kind of Internet marketing at all then you have likely been hearing about a new software system from Anthony Morrison called “Mobile Optin”… I got a chance to check this software out for myself a few weeks ago and wanted to give you my expert opinion on it to help you decide whether this is something that would be of benefit to you and your business.
This is a review – Click Here To Get Instant Access to Mobile Optin Now!
I’m not going to go into a long spiel about how great email marketing is, or give you a bunch of background information on Anthony Morrison or anything like that. Instead I’m going to try to keep this as to the point as possible, so we can keep this as short a read as possible for you so that you can get back to all of the other important stuff in your life!
That said, I will admit that I am a fan of Anthony’s. Not only does he have a strong track record of developing effective software systems, and training programs for marketers, but he is also really good at explaining the basic concepts behind why these methods and systems work, in a away that everyday people can understand, an more importantly take action on them.
What Exactly Is Anthony’s Mobile Optin Software?
The basic idea behind this software is that it allows your prospects to opt-in to your email list simply by clicking on a button on your website (when they are using a mobile device like their phone). This seems simple enough, but it is really a great idea because it means that you are going to be getting 100% REAL email addresses.
If you’ve been marketing for any length of time then you know that a fairly significant portion of the email addresses you collect are going to be phonies. Many more will be from people who actual wanted to give you the right address, but they made a spelling mistake. Those are the worst because those people often really did want to hear from you and get all of your follow up messages, but they are now unable to. Then there is also a massive percentage of subscribers who use a separate email account to sign up for commercial email lists, and then they end up only signing into that email account once in a blue moon.
The awesome thing with this software is that is works right along with the email client of your prospects mobile device. So they are guaranteed to be signing up using the email address that they are checking all day on their mobile phone! Think about what a huge advantage this gives you over your competitors… If your prospect is signed up to 5 lists in your niche market, but you are the one who has their best email address, who do you think is going to have their ear? That’s right – you!
What Comes With Your Mobile Optin Account?
When you sign up to get a Mobile Optin account you get access to a dashboard where you can create totally customizable opt-in pages (cool graphics, optimized for conversions are included, and you can also use your own images, switch out the background etc…) Currently there are something like 100 templates that you can use and modify to your needs, however Anthony has said that they are working on a ton more templates based on what customers are asking for and they plan to have over 1,000.
Currently the software comes with some free upgrades for the first people who sign up so when you get to the webpage make sure to check exactly what is currently being included, but at the moment all of the templates and all of the other things that I am about to mention are all included for free. There’s a “Split Testing Engine” which lets you test different templates to see which ones convert best for you, and there is even a feature which I think is really cool which you can set to automatically start sending all of your traffic to the split test winner after you have sent a predetermined number of visitors to each variation.
There is also a feature to redirect traffic to whatever page you choose after they have opted in, whether that is a VSL, downlkoad page, salesletter etc… It’s entirely up to you.
There is simple code you can paste into your website to redirect your mobile traffic to this opt-in page. And as you may know most of the better advertising platforms allow you to buy mobile traffic so it’s quite easy to make sure that you are getting thye right type of traffic to use with this system. And if for whatever reason you don’t have a website or simply don’t wish to use it with this, you can use a url hosted with Anthony
Your account is enabled to create unlimited campaigns, and the software should integrate with any email marketing platform that gives you an email address for your list. Anthony recommends GetResponse, which is what I use also. I’ve used many in the past, but I’ve found that GetResponse fits my needs and I know many other successful business owners who are very happy with it.
There is also a full dashboard for looking at stats and analytics, and extensive training and support provided.
I’m not sure if it is ready yet, but as I understand it customers will also receive free access to extensive training on Facebook marketing, which is a perfect compliment to the software since Facebook users are often on their phones and Facebook lets you buy highly targeted mobile traffic.
Mobile Optin Pros And Cons:
1) Pro – Lets you get the best email addresses. The main benefit is the fact that you are guaranteed to get people’s primary email addresses. And (as Anthony explains on his website), getting the email addresses that people use on their phones is proven translate into much higher open rates, click through rates, and EPCs.
2) Pro – Easy to use. Thankfully this software was designed with non-technically inclined people (like myself) in mind. And, there is full training and support so if you are unsure about anything its easy to get an answer.
3) Pro – Cool free add-on features… During the launch there are some cool features like the complete collection of templates, the split testing software and so forth that come free and are definitely worthwhile additions.
4) Pro – No Monthly Fees. Most software as a service products like this require you to pay a monthly or annual recurring fee. However, at the current time this is available for a one-off payment, meaning that you pay for it once and get to use it forever. However, this is said to be a limited offer for the people who get accounts during the product launch.
5) Con – Not cheap. This is not some copycat software that is selling for $47 bucks. So if you are on a shoestring budget this may be out of your reach. That being said, I believe Anthony is doing some kind of multi-pay option so that people who want to get in with the one-time launch pricing can spread the investment over 3 or so payments.
Recommended?
I think most people would agree that this sounds like some pretty innovative and useful software, but the question is whether this is something that you personally should invest in for your business…
My personal feeling is that this software would benefit just about anybody who is marketing online. After all, we can assume that if you are marketing online you are collecting emails, and this software is designed to get you more and better email addresses – which is something that we all want. Even people working as service providers online (building websites and the like) can use this software to create opt-in pages for their clients.
That being said, there is only a limited window of time when this is available at the reduced price, with one-time billing and all the additional features included, so if you are interested be sure you get it with all that good stuff included… Click Here To Get Instant Access to Mobile Optin Now!